About Us




Design for Living

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28 years ago the City of San Jose celebrated our country's bicentennial at the very first Tapestry community festival. Twenty-eight years later it is still going strong. 

200,000 people attended last year's three-day Labor Day weekend event.

In 1992, this nationally acclaimed festival proudly introduced its new commercial component, the Design for Living Home & Garden Show. This indoor consumer show features the best talent in interior design, home improvement, landscape architecture, computer technology, culinary offerings, image development and leisure activities. Last year, over 15,000 people per day enjoyed this unique modern lifestyle showcase event.

Design for Living will celebrate its twelfth year in 2003. The success of past participants resulted in over half the available booth space being pre-sold a year in advance!




Retailers and Manufacturers of:

  • home improvement products
  • housewares / appliances
  • computers & software
  • personal accessories
  • furniture & lighting
  • sporting equipment
  • nutritional products

Businesses such as:

  • personal image development
  • landscape architecture
  • financial services
  • interior design
  • entertainment
  • graphic design
  • culinary art
  • Design for Living  is the commercial
            component of the Tapestry community
            festival held every Labor Day weekend
            in downtown San Jose.  Design for Living
            is located in Parkside Exhibit Hall. 


  • Design for Living  provides the perfect
            venue for you to introduce, showcase and
            market your lifestyle products and services.
            This unique opportunity for face-to-face
            interaction with your potential customers
            is maximized in a high-energy, consumer
            show atmosphere.

  • Design for Living  attracts all segments
             of society with a primary pull of young
             families with school-aged children.  These
             consumers are well-educated, upwardly
             mobile and have substantial purchasing
             power.  San Jose is the most affluent
             market on the West Coast, ranking first in
             California and third in the nation in
             effective household buying income.



Q.        How many people attend the show?
A.        Over 45,000 people attended the
            Design for Living Show.

Q.        Is it expensive to participate?
A.        NO … Design for Living charges only
            $800 per booth and offers an early
            registration discount.  In contrast,
            many home shows charge over $1,000
            per booth

Q.        How can I be sure of a good booth location?
A.        Design for Living always has lots of
            foot traffic, so all locations are good.
            Booth assignments are made on a
            first paid, first assigned basis.

Q.        May I sell my products at the show?
A.        YES … you are encouraged to make
            retail sales, distribute promotional
            literature, generate sales leads,
            develop a mailing list or tailor a
            promotion to meet your marketing
            needs.  Show management, with 11
            years of experience, will actively
            help you succeed.

Q.        Will I have to compete with similar businesses?
A.        Design for Living places only a few     
            businesses in each product or
            service category.  This fact, along   
            with high show attendance,
            provides each participant with   
            maximum market impact.

Q.        Will the show be a sell out?
A.        YES … Each year, Design for Living
            has sold all available booth spaces!


Dates and Hours:  

Move-in: Friday, August 29 8AM - 8 PM
Show: Saturday, August 30 10 AM - 6 PM
  Sunday, August 31 10 AM - 6 PM
  Monday, September 1 10AM - 6 PM
Move-out: Monday, September 1 7 PM - 9 PM
  Tuesday, September 2 8 AM   - 12 PM



Parkside Hall

180 Park Avenue, San Jose, CA 95110

(next to the Tech Museum of Innovation)


Booth includes:

  • 10' x 10' booth space (incl. pipe & drape)
  • Printed company identification sign
  • 8’ draped table, two chairs
  • 24-hour show security

$100 discount

if booth fees are paid in full by July 4, 2003

$200 non-refundable deposit required with application

Booths assigned on a first paid, first assigned basis  

Booth fees:

$ 800 Single In-line Booth (10 ' x 10')
$1,500 Double Booth (10' x 20’)
$2,000 Triple Booth (10' x 30')
$ 100 Additional fee for Corner Booth
$ 50 Electrical usage fee (110v line)


Early Registration Deadline:

July 4, 2003 (full payment required)


Final Registration Deadline:

August 8, 2003 (full payment due)


For more information please contact

Roger Watson (show manager)

255 North Market Street #124, San Jose, CA 95110

(408) 494-3594

pager (408) 233-3109

fax (408) 294-3479

E-mail: design4livshow@aol.com